Shaved heads of father, mother or child, may be a group of tonsured heads walking down the street, needs no explanation in India. It is taken for granted that they have just returned from Tirupati.

Everyday more than 25,000 people journey through Tirupati town, to reach the Tirumala Temple on the hill. They wait for more than 12 hours in snaking queues, just for a brief glimpse of the deity. Some devotees, who believe their vows have been fulfilled by Lord Venkateshwara, offer their hair. More than 15,000 pilgrims tonsure their heads everyday.

The Tirupati Temple, located in the state of Andhra Pradesh in South India, is governed by a board of trustees nominated by the Government of Andhra Pradesh. The temple trust, Tirumala Tirupati Devasthanams or T.T.D. employs 13,000 people to run the management of the temple. Amongst the employees are 1,200 barbers on a monthly salary, who keep the tonsure center running 24 hours.
Last year, TTD auctioned 208 thousand kilograms of human hair, earning 19 crores (19,00,00,000/-) of rupees. The largest buyer of Tirupati hair is Kishore Gupta, who exports more than 500 tonnes of human hair every month.

This temple receives an annual income of approximately 419 crores (419,00,00,000/-) of rupees through daily offerings, making it the richest Hindu temple in the world.
The film captures the atmosphere of the temple, and the belief of thousands of devotees in Lord Venkateshwara, the God who symbolises the materialistic world of Kalyug or the modern age of mankind.

It explores two of the biggest factories where human hair from Tirupati is processed, and reveals its diverse benefactors; the human hair exporter whose business is growing, the glamorous wigs for the stars of Bollywood, the crowning glory for the cancer patient and essential medicines for the sick.